Netre Fel! (Get on the net!) program, assisting digital education, has officially kicked off

Digital accomplishments have become so consolidated into our daily lives that they will remain with us even after the pandemic threat is over. That is why it is important for members of the elder generation to learn how to use a computer and a smartphone. While younger people Google technological questions, those over the age of 65 prefer to turn to their children and grandchildren for advice. NMHH has launched an educational program to help the elderly formulate conscious net using habits with the support of younger helpers and improve their quality of life with their newly acquired digital skills. 

We supported the launch of Netre Fel! (Get on the Net!) program with a 360 degree communication, creative and content strategy and during the campaign, we develop the digital skills of the target group with continuous PR and social media content creation.  We asked Marcsi Borbás to be the ambassador of the campaign, and she presents the advantages of the daily use of smartphones in ads, native contents and her own show. We organized a press conference where the program was announced, and experts of NMHH together with the ambassador, explained the background and goals of the campaign. Actors Zsuzsa Málnai and János Papp were also guests at the event, and explained how they use the internet and who helps them learn new things.