{"version":"1.0","provider_name":"Next9 Communications","provider_url":"https:\/\/www.next9.hu\/en","author_name":"next9","author_url":"https:\/\/www.next9.hu\/en\/author\/next9\/","title":"Pilsner Urquell beer bottle will be 100 % renewable - Next9 Communications","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"s827phtmOW\"><a href=\"https:\/\/www.next9.hu\/en\/100-szazalekban-ujrahasznosithato-lesz-a-pilsner-urquell-palackja\/\">Pilsner Urquell beer bottle will be 100 % renewable<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.next9.hu\/en\/100-szazalekban-ujrahasznosithato-lesz-a-pilsner-urquell-palackja\/embed\/#?secret=s827phtmOW\" width=\"600\" height=\"338\" title=\"&#8220;Pilsner Urquell beer bottle will be 100 % renewable&#8221; &#8212; Next9 Communications\" data-secret=\"s827phtmOW\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/*! This file is auto-generated *\/\n!function(c,d){\"use strict\";var e=!1,o=!1;if(d.querySelector)if(c.addEventListener)e=!0;if(c.wp=c.wp||{},c.wp.receiveEmbedMessage);else if(c.wp.receiveEmbedMessage=function(e){var t=e.data;if(!t);else if(!(t.secret||t.message||t.value));else if(\/[^a-zA-Z0-9]\/.test(t.secret));else{for(var r,s,a,i=d.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),n=d.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),o=new RegExp(\"^https?:$\",\"i\"),l=0;l<n.length;l++)n[l].style.display=\"none\";for(l=0;l<i.length;l++)if(r=i[l],e.source!==r.contentWindow);else{if(r.removeAttribute(\"style\"),\"height\"===t.message){if(1e3<(s=parseInt(t.value,10)))s=1e3;else if(~~s<200)s=200;r.height=s}if(\"link\"===t.message)if(s=d.createElement(\"a\"),a=d.createElement(\"a\"),s.href=r.getAttribute(\"src\"),a.href=t.value,!o.test(a.protocol));else if(a.host===s.host)if(d.activeElement===r)c.top.location.href=t.value}}},e)c.addEventListener(\"message\",c.wp.receiveEmbedMessage,!1),d.addEventListener(\"DOMContentLoaded\",t,!1),c.addEventListener(\"load\",t,!1);function t(){if(o);else{o=!0;for(var e,t,r,s=-1!==navigator.appVersion.indexOf(\"MSIE 10\"),a=!!navigator.userAgent.match(\/Trident.*rv:11\\.\/),i=d.querySelectorAll(\"iframe.wp-embedded-content\"),n=0;n<i.length;n++){if(!(r=(t=i[n]).getAttribute(\"data-secret\")))r=Math.random().toString(36).substr(2,10),t.src+=\"#?secret=\"+r,t.setAttribute(\"data-secret\",r);if(s||a)(e=t.cloneNode(!0)).removeAttribute(\"security\"),t.parentNode.replaceChild(e,t);t.contentWindow.postMessage({message:\"ready\",secret:r},\"*\")}}}}(window,document);\n<\/script>\n","thumbnail_url":"https:\/\/www.next9.hu\/wp-content\/uploads\/2021\/05\/PU_500ml_Bottle_green_drops-1024x1024.png","thumbnail_width":1024,"thumbnail_height":1024,"description":"How can tradition and innovation appear together on a beer bottle? How are design and sustainability brought together? The bottle of the world-famous Pilsner Urquell beer has been renewed. All foil and plastic have been removed from the bottle, so the category creator Czech beer will be available with a 100 % recyclable packaging. The new design simultaneously conveys the history of the nearly 180 years old Plze\u0148 beer brewing and innovation, and also demonstrates how renewal is possible in the name of originality.\u00a0 We created a video for the introductory campaign, in which we presented the fine details of..."}