{"id":1005,"date":"2021-05-06T15:57:46","date_gmt":"2021-05-06T13:57:46","guid":{"rendered":"https:\/\/www.next9.hu\/?p=1005"},"modified":"2022-05-06T12:15:05","modified_gmt":"2022-05-06T10:15:05","slug":"100-szazalekban-ujrahasznosithato-lesz-a-pilsner-urquell-palackja","status":"publish","type":"post","link":"https:\/\/www.next9.hu\/en\/100-szazalekban-ujrahasznosithato-lesz-a-pilsner-urquell-palackja\/","title":{"rendered":"Pilsner Urquell beer bottle will be 100 % renewable"},"content":{"rendered":"<p><span data-contrast=\"auto\">How can tradition and innovation appear together on a beer bottle? How are design and sustainability brought together? <strong>The bottle of the world-famous Pilsner Urquell beer has been renewed.<\/strong> <\/span><span data-contrast=\"auto\">All foil and plastic have been removed from the bottle, so the category creator Czech beer will be available with a 100 % recyclable packaging. The new design simultaneously conveys the history of the nearly 180 years old Plz<\/span><span data-contrast=\"auto\">e\u0148<\/span><span data-contrast=\"auto\"> beer brewing and innovation, and also demonstrates how renewal is possible in the name of originality.\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\"><strong>We created a video<\/strong> for the introductory campaign, in which we <strong>presented the fine details of the packaging as if it were fine art<\/strong>. Beer bloggers and journalists were the first to receive the renewed bottles, and they could test their knowledge of the evolution of beer packaging with a fun quiz.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/lTzQy4ZXrAQ\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/p>","protected":false},"excerpt":{"rendered":"<p>How can tradition and innovation appear together on a beer bottle? How are design and sustainability brought together? The bottle of the world-famous Pilsner Urquell beer has been renewed. All foil and plastic have been removed from the bottle, so the category creator Czech beer will be available with a 100 % recyclable packaging. The new design simultaneously conveys the history of the nearly 180 years old Plze\u0148 beer brewing and innovation, and also demonstrates how renewal is possible in the name of originality.\u00a0 We created a video for the introductory campaign, in which we presented the fine details of&#8230; <\/p>\n","protected":false},"author":1,"featured_media":1009,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0},"categories":[1],"tags":[26],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pilsner Urquell beer bottle will be 100 % renewable - Next9 Communications<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.next9.hu\/100-szazalekban-ujrahasznosithato-lesz-a-pilsner-urquell-palackja\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pilsner Urquell beer bottle will be 100 % renewable - Next9 Communications\" \/>\n<meta property=\"og:description\" content=\"How can tradition and innovation appear together on a beer bottle? How are design and sustainability brought together? The bottle of the world-famous Pilsner Urquell beer has been renewed. All foil and plastic have been removed from the bottle, so the category creator Czech beer will be available with a 100 % recyclable packaging. The new design simultaneously conveys the history of the nearly 180 years old Plze\u0148 beer brewing and innovation, and also demonstrates how renewal is possible in the name of originality.\u00a0 We created a video for the introductory campaign, in which we presented the fine details of...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.next9.hu\/100-szazalekban-ujrahasznosithato-lesz-a-pilsner-urquell-palackja\/\" \/>\n<meta property=\"og:site_name\" content=\"Next9 Communications\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-06T13:57:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-06T10:15:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.next9.hu\/wp-content\/uploads\/2021\/05\/PU_500ml_Bottle_green_drops-1024x1024.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data1\" content=\"1 minute\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.next9.hu\/#website\",\"url\":\"https:\/\/www.next9.hu\/\",\"name\":\"Next9 Communications\",\"description\":\"A Next9 kommunik\\u00e1ci\\u00f3s, PR, content \\u00e9s branding \\u00fcgyn\\u00f6ks\\u00e9g, egy think-tank.   Egy alkot\\u00f3, kreat\\u00edv m\\u0171hely, ahol olyan \\u00f6tletek sz\\u00fcletnek, amelyek a XXI. sz\\u00e1zad kih\\u00edv\\u00e1sait figyelembe v\\u00e9ve v\\u00e1ltoztatj\\u00e1k meg a fogyaszt\\u00f3k, partnerek, munk\\u00e1ltat\\u00f3k \\u00e9s munkav\\u00e1llal\\u00f3k szok\\u00e1sait.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/www.next9.hu\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.next9.hu\/100-szazalekban-ujrahasznosithato-lesz-a-pilsner-urquell-palackja\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.next9.hu\/wp-content\/uploads\/2021\/05\/PU_500ml_Bottle_green_drops.png\",\"width\":3543,\"height\":3543},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.next9.hu\/100-szazalekban-ujrahasznosithato-lesz-a-pilsner-urquell-palackja\/#webpage\",\"url\":\"https:\/\/www.next9.hu\/100-szazalekban-ujrahasznosithato-lesz-a-pilsner-urquell-palackja\/\",\"name\":\"Pilsner Urquell beer bottle will be 100 % renewable - Next9 Communications\",\"isPartOf\":{\"@id\":\"https:\/\/www.next9.hu\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.next9.hu\/100-szazalekban-ujrahasznosithato-lesz-a-pilsner-urquell-palackja\/#primaryimage\"},\"datePublished\":\"2021-05-06T13:57:46+00:00\",\"dateModified\":\"2022-05-06T10:15:05+00:00\",\"author\":{\"@id\":\"https:\/\/www.next9.hu\/#\/schema\/person\/2c355bb1df4d223f3c1360d938be8123\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.next9.hu\/100-szazalekban-ujrahasznosithato-lesz-a-pilsner-urquell-palackja\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.next9.hu\/100-szazalekban-ujrahasznosithato-lesz-a-pilsner-urquell-palackja\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.next9.hu\/100-szazalekban-ujrahasznosithato-lesz-a-pilsner-urquell-palackja\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.next9.hu\/\",\"url\":\"https:\/\/www.next9.hu\/\",\"name\":\"Kezd\\u0151lap\"}},{\"@type\":\"ListItem\",\"position\":2,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.next9.hu\/100-szazalekban-ujrahasznosithato-lesz-a-pilsner-urquell-palackja\/\",\"url\":\"https:\/\/www.next9.hu\/100-szazalekban-ujrahasznosithato-lesz-a-pilsner-urquell-palackja\/\",\"name\":\"100 sz\\u00e1zal\\u00e9kban \\u00fajrahasznos\\u00edthat\\u00f3 lesz a Pilsner Urquell palackja\"}}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.next9.hu\/#\/schema\/person\/2c355bb1df4d223f3c1360d938be8123\",\"name\":\"next9\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.next9.hu\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/5b47ea2f58d532d564191182ab6da8b1?s=96&d=mm&r=g\",\"caption\":\"next9\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/www.next9.hu\/en\/wp-json\/wp\/v2\/posts\/1005"}],"collection":[{"href":"https:\/\/www.next9.hu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.next9.hu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.next9.hu\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.next9.hu\/en\/wp-json\/wp\/v2\/comments?post=1005"}],"version-history":[{"count":6,"href":"https:\/\/www.next9.hu\/en\/wp-json\/wp\/v2\/posts\/1005\/revisions"}],"predecessor-version":[{"id":1088,"href":"https:\/\/www.next9.hu\/en\/wp-json\/wp\/v2\/posts\/1005\/revisions\/1088"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.next9.hu\/en\/wp-json\/wp\/v2\/media\/1009"}],"wp:attachment":[{"href":"https:\/\/www.next9.hu\/en\/wp-json\/wp\/v2\/media?parent=1005"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.next9.hu\/en\/wp-json\/wp\/v2\/categories?post=1005"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.next9.hu\/en\/wp-json\/wp\/v2\/tags?post=1005"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}