Summer 2023 – Roche has launched an education campaign in 2022 and 2023 to raise awareness of the importance of screening, particularly for the most common diseases affecting women.<\/p>\n
The aim of the communication campaign was to provide women with basic knowledge on how, why and when to go for HPV and breast screening. It was also important to understand the link between HPV and cervical cancer.<\/p>\n
To target the message, we chose Hungarian TikTok influencers who could reach a wide range of women between the ages of 18 and 65 with their honest, authentic and relatable video messages. In partnership with four content producers, we produced and promoted 6 TikTok videos on the channel. During the campaign period, we reached nearly 4 million people and generated a total of 4.4 million video plays, exceeding the initial campaign targets by several times.<\/p>","protected":false},"excerpt":{"rendered":"
Summer 2023 – Roche has launched an education campaign in 2022 and 2023 to raise awareness of the importance of screening, particularly for the most common diseases affecting women. The aim of the communication campaign was to provide women with basic knowledge on how, why and when to go for HPV and breast screening. It was also important to understand the link between HPV and cervical cancer. To target the message, we chose Hungarian TikTok influencers who could reach a wide range of women between the ages of 18 and 65 with their honest, authentic and relatable video messages. In… <\/p>\n","protected":false},"author":1,"featured_media":1582,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0},"categories":[1],"tags":[],"yoast_head":"\n