{"id":868,"date":"2021-03-19T09:47:13","date_gmt":"2021-03-19T08:47:13","guid":{"rendered":"https:\/\/www.next9.hu\/?p=868"},"modified":"2021-03-24T21:22:27","modified_gmt":"2021-03-24T20:22:27","slug":"viper-hard-seltzer-uj-alkoholos-italkategoria-dreher-sorgyarak","status":"publish","type":"post","link":"https:\/\/www.next9.hu\/en\/viper-hard-seltzer-uj-alkoholos-italkategoria-dreher-sorgyarak\/","title":{"rendered":"Hard seltzer: VIPER breaks into the Hungarian market by building a new alcoholic beverage category"},"content":{"rendered":"

We supported the market entry of Viper, Hungary’s first hard seltzer, with a PR campaign. <\/span>The aerated, new alcoholic beverage category has gained extreme popularity in recent years in the USA, and Dreher Breweries is the first in the market to bring the refreshing summer favorite to Hungarian consumers.\u00a0<\/span><\/p>\n

In the first round, the news was announced in a\u00a0 <\/span>pressrelease<\/span><\/a> via major economic and lifestyle media and beer bloggers. In the second phase of communication, we sent attractive product packages to journalists to taste Viper.\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"

We supported the market entry of Viper, Hungary’s first hard seltzer, with a PR campaign. The aerated, new alcoholic beverage category has gained extreme popularity in recent years in the USA, and Dreher Breweries is the first in the market to bring the refreshing summer favorite to Hungarian consumers.\u00a0 In the first round, the news was announced in a\u00a0 pressrelease via major economic and lifestyle media and beer bloggers. In the second phase of communication, we sent attractive product packages to journalists to taste Viper.\u00a0<\/p>\n","protected":false},"author":1,"featured_media":863,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0},"categories":[1],"tags":[26],"yoast_head":"\nHard seltzer: VIPER breaks into the Hungarian market by building a new alcoholic beverage category - Next9 Communications<\/title>\n<meta name=\"description\" content=\"(Magyar) PR kamp\u00e1nnyal t\u00e1mogattuk az orsz\u00e1g els\u0151 hard seltzer\u00e9nek, a VIPER-nek a bevezet\u00e9s\u00e9t. \u00daj alkoholos italkateg\u00f3ria a Dreher S\u00f6rgy\u00e1rakt\u00f3l.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.next9.hu\/viper-hard-seltzer-uj-alkoholos-italkategoria-dreher-sorgyarak\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hard seltzer: VIPER breaks into the Hungarian market by building a new alcoholic beverage category - Next9 Communications\" \/>\n<meta property=\"og:description\" content=\"{:hu}PR kamp\u00e1nnyal t\u00e1mogattuk az orsz\u00e1g els\u0151 hard seltzer\u00e9nek, a VIPER-nek a bevezet\u00e9s\u00e9t. \u00daj alkoholos italkateg\u00f3ria a Dreher S\u00f6rgy\u00e1rakt\u00f3l.{:}\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.next9.hu\/viper-hard-seltzer-uj-alkoholos-italkategoria-dreher-sorgyarak\/\" \/>\n<meta property=\"og:site_name\" content=\"Next9 Communications\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-19T08:47:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-03-24T20:22:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.next9.hu\/wp-content\/uploads\/2021\/03\/Dreher-Viper-hard-seltzer-drink.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2350\" \/>\n\t<meta property=\"og:image:height\" content=\"1567\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data1\" content=\"1 minute\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.next9.hu\/#website\",\"url\":\"https:\/\/www.next9.hu\/\",\"name\":\"Next9 Communications\",\"description\":\"A Next9 kommunik\\u00e1ci\\u00f3s, PR, content \\u00e9s branding \\u00fcgyn\\u00f6ks\\u00e9g, egy think-tank. 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