there are companies like Apple, Amazon or Alphabet, which, if they were countries, would be in the Top 100 list of countries with the wealthiest economies.
These three companies together are stronger economically than Great Britain, India or France. From this perspective, it is easy to understand the level of responsibility these communication experts have to ensure these companies communicate in an authentic way and represent their clients.
100 years ago, when the Russian revolution broke out, it took 6 days for a telegram to travel from St. Petersburg to Moscow.
20 years ago, press offices issued press releases via fax, which kept sending the one-page material to editorial offices for hours. Considering that news only had to be dispatched to the evening news programs and next day’s papers in addition to the Noon Chronicle of Hungarian National Radio, news competition at the time was not hindered by slow faxes.
Now, according to statistics, it takes about six hours for news to reach an audience of a few million on the internet.
How long would it take for news that Jeff Bezos, CEO and President of Amazon stepped down, to appear on BBC or Twitter? No more than a minute or two.
the Edelman Trust Barometer shows there is social demand, conducting a study in 8 countries, which revealed that every second person expects brands and companies to get involved in at least one social problem that does not directly affect their operating results.
At the same time, over half of those surveyed believe utilizing social problems during communication is just a marketing gimmick – an empty promise.
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The expectations of consumers and concerned groups determine the guiding principles of how to make companies more transparent and accountable...
Well-defined social purpose or CSR activities are the most important differentiating aspects among companies.
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What’s next is the podcast series of Next9, where András Mihálovits talks with journalists and communication experts about matters defining the future of media, PR and content creation. As it is stated in the intro of the series, all opinions are welcome in the show, there are no taboo or wrong questions.
Next9 is a think-tank, where creative communication ideas are born to change consumer, partner, employer and employee habits, taking into account the challenges of the 21st century.