Hard seltzer: VIPER breaks into the Hungarian market by building a new alcoholic beverage category

We supported the market entry of Viper, Hungary’s first hard seltzer, with a PR campaign. The aerated, new alcoholic beverage category has gained extreme popularity in recent years in the USA, and Dreher Breweries is the first in the market to bring the refreshing summer favorite to Hungarian consumers. 

In the first round, the news was announced in a  pressrelease via major economic and lifestyle media and beer bloggers. In the second phase of communication, we sent attractive product packages to journalists to taste Viper.