Next9 Insight

July 2022 – We wanted to raise awareness of the quality and importance of the right way to tap beer by putting two well-known beer tapping laymen to the test: which of them can tap the perfect beer? Peter Felméri and Peter Elek had their work cut out for them before they were introduced to the professional tricks of the trade by international master tapper István Polgár Indi. The campaign, which debuted on social media, promoted more conscious consumption of draught beer and raised awareness of Dreher’s Tap Quality Programme.

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July 2022 – Peroni Nastro Azzurro 0.0%, the super premium Italian beer brand, has brought the atmosphere of the Aston Martin Formula One™ team pit lane to the heart of Budapest, in the Nyugati Square. The innovative, multi-sensory installation, “IL PITSTOP”, was on display at the entrance to Westend in Budapest from 26 to 31 July. Visitors were able to see a replica of the ASTON MARTIN AMR22 racing car that Sebastian Vettel and Lance Stroll raced in that season. Jessica Hawkins, the team’s Driver Ambassador, was present at the public unveiling of the installation, which was a packed house...

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June 2022 – After the great success of last year, the Dreher Beer Industrial Exhibition opened its doors for the second time during the Night of Museums. To mark the occasion, we launched a four-part talk show series on social media called Stories with Foam, featuring fascinating conversations about architecture, gastronomy, fine arts and how museums work. PR, SM campaign supported the films we made.

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We talk a lot about how our consumption of content is exposed to “Fake News”, which is the pseudo-news coming from the internet that can now influence us on almost every aspect of our lives, in addition to our political and health information. It is important to be even more vigilant now, during the Ukraine-Russia war, because misinformation and the spread of fake news are not only a way of creating a climate of panic, but can also be a deliberate tool in a power’s war strategy. On social media platforms, or on sites claiming to be information portals or...

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We see the horrific images of war, we hear that more than two million people have already fled their homes. We certainly cannot fathom what it must be like for these people, fleeing the danger of war, leaving behind their valuables and loved ones, waiting for news from home without a vision or a plan. What we do know is that trains packed with refugees are now arriving non-stop at the Western and Eastern Railway Stations, where hundreds of enthusiastic helpers are welcoming, guiding, transporting and accommodating the arrivals. It is important to know that, for the time being, the...

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We are included in the APEX top 10 list of the most successful PR agencies in Hungary. We are proud to have achieved this ranking as an agency only four years old, and half of the time since our founding has been taken up by the epidemic, which has presented us with many challenges. The past four years have been about perseverance and value creation, about togetherness and a commitment to deliver what we set out to do. Being named to the APEX PR Toplist is an outstanding professional recognition, but also an honoring feedback to our passion for our...

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In 2021, the first vegan KITKAT, long awaited by fans, has become available in Hungary. In the campaign supporting the product launch, we were the first to introduce the chocolate treat to the press, and we also collaborated with three influencers who reach millennials and Generation Z, are vegetarian, vegan, health- and environment-conscious, and open to new and trendy gastronomic experiences. Due to the eye-catching product packaging and to highlight the influencer gift box, “unboxing” content was produced, which reached nearly 160,000 impressions. Following the launch, the product gained such popularity that Nestlé Hungária added KITKAT V to its permanent...

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September 2021 – Recycling, selective waste collection, reducing food waste – these were some of the topics covered by Nestlé Hungária and SPAR Hungary’s interactive education package for primary school students, promoted by Next9. In the 2021 campaign, together with Nestlé, we encouraged classes to use the knowledge they had acquired in class to take part in a week-long attitude-building challenge called Recycling Hero Challenge: collect waste selectively, minimise the amount of food thrown away and then produce a creative report on their experiences. In the latter, the classes could win valuable prizes: the first prize was 300 000 HUF,...

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Together with KITE Zrt, we organized a promotional internal communication campaign to deepen employees’ understanding of the company’s core values in an exciting and informative way. We produced a full-color brochure on the four core values, and enhanced our messages with self-produced videos, interviews and intranet content. As part of the campaign, we launched an organization-wide multi-round team competition for KITE Zrt. employees to test their skills in a variety of games. The final took place in the Nádudvar center under the guidance of Gábor Gundel-Takács.

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We won a silver medal at the most prestigious HR communication industry competition, HRKOMM Award. The jury awarded our #officemove2021 internal communication campaign created jointly with the team of Roche Hungary, in the category of change management. 

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